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Price Wars: Navigating a Saturated Home Improvement Market

August 23, 20232 min read

Price Wars

"Navigating a Saturated Home Improvement Market." - Amrit Basran

Ever observed a glass of water under a running tap? Starts off with a gentle fill, and before you know it, it's overflowing, spilling every which way. Welcome to the current UK home improvement scene. It's oversaturated, it's aggressive, and believe me when I say, it's ruthless.

Now, you might be thinking, "I offer quality service, and my clients love my work. Why should I worry?"

And that's where you're wrong. In a marketplace where every Tom, Dick, and Harry claims to refurbish homes like it's nobody’s business, relying on just 'quality' is your ticket to the backseat, my friend. The real players? They're not just focusing on their service; they’re making sure they're seen, heard, and felt across every potential client's journey.

1. You've Got to Break the Noise: Just being 'good' isn’t enough anymore. You need to be 'outstanding' and ‘unforgettable’. This doesn’t mean knocking on every door or shouting on every rooftop about your services. It means strategically placing yourself where your audience is.

2. Advertising is Not an Option; It's an Obligation: Think of it as the oxygen tank for a scuba diver. Without it, sure, you can hold your breath for a while, but eventually, you'll need to surface. Advertise smartly and consistently to keep diving deeper into the pool of potential clients.

3. Don't Be Scared; Be Prepared: Fear has two meanings - Forget Everything And Run or Face Everything And Rise. Be the latter. Yes, the market is saturated, but that just means there's a demand. Meet it head-on, outpace your competition, and set a pace they can’t keep up with.

4. Decode the Magic – or Should I Say 'Voodoo'? Every industry has its tricks – a magic so to speak. The smart ones identify it early on and employ it to their advantage. What's this magic for the home improvement sector? Well, you'll know when you stumble upon it. Hint: It’s got a social touch.

To sum it up, in a saturated market, you're either the predator or the prey. The only way to avoid being swallowed whole is to become undeniable, to become a force to be reckoned with.

Remember, the competition is fierce, but it's the fiercest ones who carve their way to the top. The industry isn't just about improving homes anymore; it's about improving strategies, approaches, and mindsets.

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Amrit Basran

With over two and a half decades of seasoned experience in managing production companies and developing groundbreaking marketing strategies, Amrit Basran has carved a niche for himself in the dynamic world of marketing. As the CEO of Social Voodoo, Amrit's revolutionary marketing insights have driven success for clients across industries, transforming businesses from the ground up. His distinctive approach to marketing, a blend of deep consumer understanding, empathetic communication, data-driven decision-making, and unwavering agility in the face of change, has delivered results that resonate. Amrit is not only a marketing guru but also a business mentor, guiding businesses from various stages of their lifecycle to prosperity. From interviewing global stars like Amitabh Bachchan and directing Shahrukh Khan to reviving businesses on the brink of collapse, Amrit's versatility and profound impact are evident. Amrit’s most compelling achievement lies in his ability to ignite hope and entrepreneurial spirit, spurring individuals and businesses alike towards unprecedented success. In sharing his golden nuggets of marketing wisdom, he continues his mission of empowering businesses and making marketing magic accessible to all.

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